Category: Technology

With the rise of digital marketing, sales and marketing alignment is the fuel that helps drive growth, particularly for B2B companies in complex industries. Most marketing leaders who direct robust digital marketing programs are already holding meetings to review analytics…

An effective digital customer experience strategy, that fully exploits customer data to drive personalization, can reap significant business benefits, including: 1. Deliver a ‘single source of the truth’ for each customer All too often, organizations find themselves with literally hundreds…